Hi, I’m
I work where strategy, storytelling and creativity meet.
I’m a Corporate Communications & Marketing specialist drawn to the space between strategy and creativity. I turn complexity into clear ideas, memorable stories and experiences that people want to engage with – then build the systems that help them travel further.
Sara.
01 / ABOUT
02 / THE STORY SO FAR
A career shaped by stories, brands and change.
SoftwareOne
Corporate Communications
Global corporate communications shaped by transformation, brand evolution and creative storytelling. I work across brand, leadership and cross-functional teams to turn complex topics into clear narratives, engaging multimedia formats and scalable communication experiences.
SAP
Integrated Communications
I supported integrated and event communications focused on developer engagement, combining digital design with communication insights to make technical topics more accessible and engaging.
BASF
Social Media Marketing
I developed social media campaigns and digital content, while gaining early experience in corporate communications and supporting crisis communication.
03 / CAPAbilities
What I bring to the table.
The work changes. The thinking behind it stays consistent.
Visual Storytelling
Turning complexity into visual narratives that feel human and memorable.
clarity · narrative · design · emotion
Strategic Messaging
Finding the message that creates direction, clarity and a strong point of view.
positioning · clarity · tone · focus
Campaign Management
Taking ideas from concept to execution across people, channels and moving parts.
coordination · execution · momentum
Brand Communications
Creating communication that builds recognition, trust and emotional connection.
consistency · trust · audience · expression
Brand Development
Turning strategic direction into identities, frameworks and systems others can understand and use.
identity · system · scalability · adoption
04 / AT A GLANCE
CAPABILITIES
Brand Development
Brand Communications
Visual Storytelling
Strategic Messaging
Campaign Management
Executive Communications
GenAI for Communications
TOOLS
Microsoft 365
Microsoft Copilot
Adobe Creative Cloud
Adobe Analytics
SharePoint Online
Canva
Facelift
Sitecore
Power Automate
Wix Studio
LANGUAGES
German · Native
English · Fluent
Spanish · Basics
Norwegian · Basics
EDUCATION
M.A. Communication Management
Leipzig University
2020–2022
INTERNATIONAL
Oslo · Norway
Semester Abroad
Buenos Aires · Argentina
Student Exchange
05 / BEYOND THE JOB TITLE
The things that keep me curious.
My work is informed by a sensitivity to visual language and design. I believe the environments we create, both digital and physical, should be something tangible that others can inhabit. I’m constantly exploring where stories meet emerging technology, always looking to learn and turn abstract creative possibilities into clear, humanized experiences.