CONTENT • COMMUNICATION • BRAND • MULTIMEDIA
Strategy for the head.
Stories for the heart.
Welcome! Explore selected work across content, social media, brand and creative communications, and the thinking behind it.
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Hi, I'm
I like getting to the heart of things, understanding what really matters and what everything else should build from. I shape that into an idea with a clear point of view, then bring it to life through stories and design that draw people in and help them connect to the message. From there, I build the system around it so the experience stays coherent across every touchpoint.
SoftwareOne · SAP · BASF
Sara
Content · Communications · Brand · Creative · Multimedia
Selected work
A selection of projects where strategy, story, design and systems come together.
01 / MERGER · BRAND · COMMUNICATIONS
SoftwareOne and Crayon
Building a shared identity and experience to guide two global organizations through one transformation.
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02 / BRAND · SYSTEMS · ENABLEMENT
SoftwareOne Brand Evolution
Evolving a global post-merger brand and turning it into a creative system that teams can understand, use and scale.
03 / CONTENT · CHANNEL · MULTIMEDIA
Creative, Events
& Multimedia
Creating visual stories, multimedia content and digital experiences designed to inform, engage and be remembered.
